The stars of the show are called Yupis. These are virtual monsters that players can collect, breed, train, and strengthen. A well-trained Yupi can provide assistance to you in winning PvP battles, crafting weapons and materials, and aiding in club building. Each Yupi possesses a unique personality and skill set, showcasing their individuality. They exhibit intelligence by learning and making decisions, while also displaying caring tendencies and occasional moodiness.

Yupis are the most important companion and currency for players in Hooyah.

Yupi NFTs are widely traded and rented in the market. In addition to trading, a Yupi NFT serves as an incentive for social club engagements and making new friends. By appropriately matching Yupis and timing, players can receive exclusive gifts in these clubs.